Metsä Fibre is a world-leading producer of softwood pulp for high-quality paper, board and tissue producers in Europe and Far East.
Our product brand is Botnia, which covers high- quality pulps as well as technical support and logistics service concept. In addition to our own production, we market and sell pulps from three other leading manufacturers: M-real, UPM and Cenibra, to a global market.
Customer promise
Our mission is to be the most competitive and efficient pulp producer for our customers in Europe and Far East. Our values – co-operation, reliability and renewal – form the basis for Metsä Fibre's responsible profitability and for the success of our customers. We improve the profitability while enhancing the environmental performance and listening to our stakeholders.
Our shared values steer decision making at all company levels and are present in our daily business operations in many ways, from decision making support to recruitment of new employees.
Co-operation
Customers are our partners. We take pride in understanding their processes, quality requirements and logistical needs. Our goal is to ensure customer success and competitiveness.
We improve our operations together as part of strong Metsä Group. To succeed, we actively increase cooperation beyond organisational borders and apply best practices throughout Metsä Group. We cooperate with our strategic partners to ensure the best performance of the mills.
Reliability
Reliability is a vital part of our culture and our way. We recognise that the success of our customers depends on a steady supply of consistently top-quality pulp, advanced technical services and dependable support services. Pulp supply of constant quality exactly at the agreed time is a point of honour with us. At every level we deliver what we promise.
At every level we deliver what we promise.
Renewal
Metsä Fibre has a company-wide commitment to continuous improvement. This applies to products, production processes and our overall way of working. We use the best and latest available technology. We are continually finding new, sustainable ways to produce pulp.
Sustainable development, a customer-focused approach and the continuous improvement and development of our operations drive us Metsä Fibre employees to ever higher performance.
In addition, we have a continuous trainee programme, a way of securing the best talent and new ideas for our organisation.