Metsä Fibre renames Botnia brand

Botnia  pulp is now called Metsä Fibre pulp

We have simplified the naming of our product and service portfolio by moving our pulp and biochemical offering under one unified Metsä brand. In the past, our pulp and biochemicals were branded with the Botnia name. The same products are now branded Metsä. For example, Botnia Nordic Birch pulp is now called Metsä Birch pulp.

Only the branding has changed. Our products and product range are exactly the same, with the same guaranteed Metsä Fibre quality.

We will be applying the same changes to the branding of all our services, pulp products, and biochemicals.