Issue 1/2018 / Markets
Introducing Wangqiu Song – Metsä Group’s recently recruited SVP, Asia and China – and his unique perspectives on both the Finnish and Asian pulp businesses.
Issue 2/2017 / Markets
Europe's forest nation
Charting the past, present and future of Finland’s uniquely productive relationship with the forest.
Metsä Fibre at Shanghai Pulp Week 2017
Metsä Fibre took part in the annual gathering of pulp producers and customers in mid-March at Shanghai Pulp Week.
Issue 2/2016 / Markets
The ties that bind
Certain historical factors still govern the market for pulp in Italy, including companies’ family ownership and strong regional roots. However, the country’s paper makers must also face up to the reality of global competition to ensure their future prosperity.
Issue 2/2016 / Markets
Thriving in a challenging climate
Despite of a demanding economic situation, the rapidly expanding group of middle class consumers is keeping domestic demand in China at a high level. The country's booming e-commerce market means that the need for packaging is also growing.
Issue 1/2016 / Markets
Quality and demand both on the rise
The Middle East is a region already demonstrating strong demand for Metsä Fibre’s products, and this trend looks set to continue. But what makes this region so distinct among the world’s most active pulp markets?
Issue 1/2015 / Markets
A sleeping giant?
When the business community talks about emerging markets, most often they are referring to Asia or South America. Could it be that the potential for large-scale growth also exists closer to home?
Issue 2/2015 / Markets
The China Challenge
Finnish pulp is very popular in the Chinese market. However, strong competition from emerging markets, as well as the increasing capacity of China's local enterprises to provide their own pulp must be taken into account with regard to Metsä Fibre's future market share.
Issue 2/2014 / Markets
The growing attraction of virgin fibre
Pulp and paper industry specialist Oliver Lansdell forecasts rapid growth opportunities for certified market pulp manufacturers supplying the tissue industry, although Esko Uutela, Principal Economist, Tissue, points out that the rate of growth will continue to depend on the global economy.
Issue 1/2014 / Markets
A competitive edge
Metsä Fibre has won the Excellence Finland Quality Innovation Competition in the large enterprise class for its Botnia Nordic+ softwood pulps. The award also recognizes the company's long-term R&D work and its innovative operating culture.