Metsä Fibre took part in the event for the first time last year, with the aim of increasing its presence in the Gulf region and surrounding markets.
“During the exhibition, we arranged our own customer event, titled Metsä Fibre Speakers’ Corner, where we presented an overview of the company, the bioproduct mill project and our product and service offering. In addition, Oliver Lansdell from Hawkins Wright gave a presentation on the global fibre market outlook,” says Metsä Fibre’s Sales Director Kustaa Laine.
In Laine’s view, the event proved very useful in achieving Metsä Fibre’s goal of meeting new customers and deepening cooperation with existing clients.
“I´m sure that customers also appreciate our approach when going forward with our increasing role as a leading softwood market pulp supplier,” Laine adds.
Read more about the striving pulp and paper business in the Gulf region:
Market review: Pulp quality and demand both on the rise
Article: The royalty of tissue