Children around the globe find new uses for pulp while learning about sustainability.
Innovation sometimes requires a fresh pair of eyes and a new perspective. Little did we know that when we brought the forest to the children, in the form of elks sculpted of Botnia Nordic Pine pulp from our Äänekoski mill, that they would find a way of creating new colourful art out of them. Their imagination immediately took them beyond admiring the fun product samples, and the results should inspire us all to take a fresh look at the possibilities that wood-based bioproducts such as pulp provide us.This story started with a young girl by the name of
RongRong in Shanghai, China. Her cheerful interpretation of the “pulp elk” in all the colours of the rainbow inspired an entire kindergarten class in the Finnish city of Vantaa to follow suit. Lead by their teacher
Jenni Tuomikoski, this talented group of 3-5 year-olds at the Illenpuisto Kindergarten adorned their “pulp elks” in their favourite colours. While the children were busy creating their colourful display, they were taught about the forest and the environment and what it means to be responsible and sustainable.It is our responsibility and a clear part of our mission to leave behind the best possible natural world in terms of climate and environment. We must also ensure that the world we leave behind will be run by people who share our commitment to sustainability and well-being. By nurturing creativity, education and understanding in our youth, we are doing just that.
We asked all of Metsä Fibre’s Mill Managers to describe the areas of expertise of their units and their own personal strengths.
Metsä Board’s rebranded High Yield Pulp portfolio was officially launched at the start of 2018 through Metsä Fibre’s global sales network. The project was based on extensive customer discussions and the chance to simplify the pulp offering into two well-distinguished products. Botnia High Yield BULK offers high bulk and brightness to mainly printing and writing paper grades. Botnia High Yield TENSILE provides excellent tensile strength and brightness for tissue and speciality papers.
Delivering an increasingly sustainable supply chain represents a fundamental cornerstone of Metsä Group’s forestry operations. Enhancing efficiencies, as well as implementing stricter environmental and ecological measures in sustainable forest management, have a considerable impact on how the group adds to the circular economy.
Any printed item can be given a digital soul by adding touch, connectivity and data, says Dr Kate Stone.
Based on customer feedback and a user research project, Metsä Fibre has completely revamped their online services. Today, these services have become a holistic tool where customers can find everything they need and even download certifications to pass on to their customers. It’s all in one place – online – easily accessed 24/7 at the push of a button.
Paptic is a biobased, recyclable and renewable next generation packaging material made of sustainable wood fibre. Developed by a Finnish start-up company of the same name, Paptic is suitable for uses where plastic films have previously been the only alternative.
Metsä Fibre has launched a prefeasibility study on the renewal of its pulp mill in Kemi, with the option of either replacing the current mill or extending its life cycle.
RFID (Radio Frequency Identification) is an identification technology that enables efficient and reliable real time tracking of pulp deliveries. Every pulp unit leaving a Metsä Fibre mill automatically includes RFID tags that help to ensure deliveries and minimise consignment errors.
New appointments at Metsä Fibre's mills announced.
Metsä Group has established a new innovation company, Metsä Spring Ltd.
The business environment continually changes, and company operations must accordingly evolve to keep pace. There is always room to improve, and always an imperative to do so. Regeneration and continual improvement are no longer a choice, but a necessity and a condition for surviving in the modern era.
Print is the most pervasive human interface: we write on it, read it, wear it, sit on it and even eat from it!
Common sustainability goals bring industry operators together for a memorable event.
Introducing Wangqiu Song – Metsä Group’s recently recruited SVP, Asia and China – and his unique perspectives on both the Finnish and Asian pulp businesses.
Li Na, Vice Chairman of the Chinese Sun Paper company, says that Metsä Fibre’s strong brand reputation, core values and product quality form the basis of a solid partnership.
Running through May 23-25, Metsä Fibre organised a Key Customer Event in and around Äänekoski, the site of its new bioproduct mill, inviting international clients to Central Finland.
Technological trends arising from digitalisation, such as IoT, artificial intelligence and data analytics, are having a major impact on society, the world of work and the business operations of Metsä Fibre.
Metsä Fibre’s aim of continuously improving its operations is supported by certified control and management systems, related to quality, the environment, energy efficiency and safety. The systems enable, for example, tracking the origin of the wood raw material and following the logistics chain.
The start of operations at the new Metsä Fibre bioproduct mill in Äänekoski has meant shutting down the old pulp mill, and its demolition is currently under way. This work began in June by dismantling the old wastewater treatment plant.
The annual Metsä Fibre customer satisfaction survey was completed again this summer with interviews of pulp customers in various market areas. The overall customer satisfaction rating remained almost unchanged at 8.61 on a scale from 4 to 10.
Metsä Fibre’s next-generation bioproduct mill in Äänekoski, Finland, is the largest wood processing plant in the Northern Hemisphere, which brings prosperity to the whole of Finland. The new mill is called a bioproduct mill since it increases the product portfolio with new bioproducts, generates excess bioenergy, and operates without any fossil fuels. The pulp production capacity of the mill is 1.3 million tonnes of pulp a year.
Metsä Fibre’s next-generation bioproduct mill in Äänekoski, Finland, was inaugurated by the President of Finland Sauli Niinistö on 18 October 2017. Hosted by President and CEO of Metsä Group Kari Jordan, guests at the event included national policy-makers, representatives from the City of Äänekoski and various partners in cooperation related to the bioproduct mill project.
Based in China, Metsä Fibre’s partner company GreenDoer is a leading supplier of next-generation sustainable packaging solutions to the consumer industry. With over 20 years of experience in the industry, the company has developed innovative 3D shaping technology for producing molded fibre products.
Charting the past, present and future of Finland’s uniquely productive relationship with the forest. From Metsä Fibre's perspective, the sustainable and well-organised forest management in Finland and the growing demand from Asia make the future look bright.
The abundant annually regenerating forests of Finland place the country in pole position for promoting a bioeconomy based on the sustainable use of renewable natural resources. One example of a solution that reduces the need for fossil oil and polymers is an innovative biocomposite material developed by the Finnish companies Aqvacomp Oy and Elastopoli Ltd.
Experts on product safety from throughout Metsä Group – as well as customer organisation CP Kelco – share their views on this crucial area.
What’s at the heart of a hundred-year success story? Two successful companies, Metsä Group and Ahlstrom-Munksjö, with deep roots and an intense passion for customer satisfaction.
CEPI Director General Sylvain Lhôte says that the forest industry has an unbeatable sustainability story to tell, but should be better in communicating its strengths.
From 1996, it has been a tradition to have a Christmas star shining over our Äänekoski mill. Set up on top of the digester, the star used to be a landmark of the old mill, wishing Merry Christmas while bringing light to the mill area.