Metsä Fibre Mill Managers presented, Rauma mill

A strong quartet

​We asked all of Metsä Fibre’s Mill Managers to describe the areas of expertise of their units and their own personal strengths.



Ari Tanninen, Metsä Fibre Mill Managers presented

”Our unit in Joutseno is the world’s largest single-line softwood pulp mill that utilises polysulfide technology. Our pulp is suited especially for the production of tissue paper. The technology helps in improving the technical features of the pulp as well as in reducing the energy consumption and costs of our customers. Polysulfide production is used to achieve better refinement qualities. The customer gets the necessary tensile strength from the furnish with less energy and a smaller amount of softwood pulp in their end product.”

”Our operations are based on continuous improvement, systematic customer-focused and results-oriented work. We understand the changes occurring around us and the needs of both our customers and the markets. Demanding customers are beneficial for us.”

”I believe my strength as a mill manager is my comprehensive experience within the forest industry’s production and from customers and markets in an international operating environment. My most important task is to enable that the company strategy is implemented at the mill in all situations. My mission is that Joutseno would be the best factory unit in the world. I want to ensure that we have safe working conditions, a high level of staff wellbeing, satisfied customers and a financially competitive operation.”


Tomi Seppä, Metsä Fibre Mill Managers presented

”The bleached softwood pulp produced at the Kemi mill is ideal for manufacturing tissue paper in particular, thanks to the northerly growth conditions of the wood used as raw material. Our unit is the oldest of Metsä Fibre’s four mills and it is now time to either modernise the present facility or replace it with a new mill. Investments are necessary to improve our performance and to strengthen our position as a pioneer in the industry. Currently a prefeasibility study on the renewal of the mill is underway, lasting until the summer of 2019.”

”Reliability is a key value in all our operations. We continually strive to improve mill operations with regards to safety, product quality, environmental performance, production efficiency and the expertise of our staff. My most important task is to ensure that we fulfil or exceed the expectations of our customers regarding all the products manufactured in Kemi. It is great to achieve results together with the entire organisation!”

“In addition to pulp mill operations, I have over ten years’ experience of the production of coated fine paper. This enables me to utilise the customer perspective within the pulp business and to understand the expectations of our customers.”  


Ari-Pekka Vanamo, Metsä Fibre Mill Managers presented

”Our Rauma mill has a single ECF-bleached softwood pulp production line specialised in making high grade reinforcement pulp for manufacturers of printing and specialty papers. The implementation of a consistently high production level and quality are at the core of our operations. We continuously develop our processes by anticipating changes and following a long-term life cycle plan.” 

”The Rauma mill has strongly adopted Metsä Fibre’s ‘Mills of the Future’ operating format. The model is based on the autonomy and responsibility of shift staff. I believe that the opportunity for making a difference and shared responsibility of the staff is visible in safe operations, high quality and efficiency.”

”My management style is also based on inclusion and teamworking. Otherwise I consider myself as highly customer-driven and customer-oriented. My previous working experience as an end user of pulp and a customer also influence this. In my opinion, a mill manager is much like a property manager of the mill, making sure in the long term that the mill operates safely and produces a consistently high-quality product responsibly and efficiently.”


Ilkka Poikolainen, Metsä Fibre Mill Managers presented

“The bioproduct mill in Äänekoski, started up in August 2017, is the largest wood processing plant in the northern hemisphere, producing softwood and birch pulp for use as a raw material in manufacturing paperboard, tissue and printing papers and specialty products. The mill also produces a wide range of bioproducts and bioenergy significantly more than is needed in our own production.”

”After making a good start, we are now continuing development work with regards to quality, safety, production, environmental performance, cost effectiveness and new bioproducts. We are truly proud of reaching the full production capacity as planned. It was a great achievement and success for the whole staff. Our first operating year has been a highly intensive learning experience.”

“As a mill manager, I am highly goal-oriented, and my aim is to create a similar culture for the entire organisation. Also, success needs to be rewarded with feedback and enjoyed. It is important to include as many people as possible in development processes. The motivation of the staff increases when it’s possible to have an impact. Management and decision making according to values is important to me. The role of the mill manager includes taking care of the development processes in the long run, so that, for example, investments and new operating models are advanced according to schedule.”

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