The centre stresses learning by doing, enabling visitors to take a virtual tour of the mill and try their hand at the controls of a tree harvester simulator. A sustainable forestry exhibition uses real tree trunks to illustrate our knowledge of the growing stock and its sustainable use.
Pulp makes art
The spectacular Uusi kulottuvuus (Controlled Fire) artwork designed by students at Aalto University dominates the lobby of the visitor centre. This seven-metre high foamed pulp installation won the Art goes Metsä competition in spring 2018.
A monument to timber construction skills
The columns, beams and plywood panels of the visitor centre remain exposed as a visible part of the overall exhibition, which is housed in a building constructed using Kerto® LVL elements that may also be viewed through open peepholes.
Forests cover nearly four-fifths of the land area of Finland. Use of this raw material is genuinely sustainable, as the volume of new wood growth continually exceeds the quantity harvested.
Metsä Group makes full use of its raw material. About 60 per cent of this wood consists of logs used for wood products destined for construction and other uses. Some 25 per cent comprises wood fibre used for manufacturing cellulose pulp and other bioproducts, and the remaining 15 per cent is bark and branches that provide fuel for generating renewable energy.
Opened in June 2018, the 1000-square metre visitor centre at Äänekoski bioproduct mill took only 214 days to build. This impressive wooden building presents an inspiring and memorable cross-section of Metsä Group operations, products and innovations to the company’s stakeholders.