SkinCare 2.0

Innovative products from cellulose fibre: GreenDoer

​Based in China, Metsä Fibre’s partner company GreenDoer is a leading supplier of next-generation sustainable packaging solutions to the consumer industry. With over 20 years of experience in the industry, the company has developed innovative 3D shaping technology for producing molded fibre products.

1/2018 SOURCE: METSÄ BOARD, GREENDOER PHOTOS: METSÄ GROUP

Sustainable packaging from Nordic fibre

Nordic long fibre pulp is especially suitable for use in packaging materials, because of its strength and high plasticity. The global trend of replacing fossil-based plastics with sustainable alternatives offers fresh softwood pulp a competitive edge as a safe, renewable and recyclable material.Packaging design process

Consumer convenience

As a joint effort between Metsä Board, Metsä Fibre and GreenDoer, Metsä Board’s innovative SkinCare gift box design was introduced this October at the Luxe Pack 2017 trade fair in Monaco. The carton design utilizes lightweight materials, eliminates the need for plastic wrap and offers a unique opening and reclosing feature.
Innovative SkinCare gift box design

High-quality molded PULP

The inner tray, as well as the outer packaging, are made of molded fresh fibre pulp from Metsä Fibre. The cartons use both Metsä Board’s folding boxboards and microflute structures made of Metsä Board’s white kraftliners. The product clearly demonstrates how plastic can be easily replaced with sustainable fibre materials, producing a high-quality, smooth structure, with excellent printing qualities.

Fresh fibre pulp sheet

Lightweight solution

The new SkinCare carton structures offer a 20% to 30% weight reduction when compared to traditional cartons.

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