Metsä Fibre's sustainability video reached the final of the international competition - Vote for us!

​​​​​​​​​​​​​​​Our "Sustainability starts in the forest" video has reached the final of the international Lovie competition.

10/2021

​The Lovie competition is a leading European advertising competition that annually rewards the best content on the internet and celebrates digital excellence. There are several categories and the winner is chosen from the finalists by a public vote. Metsä Fibre's video will compete in the Video - Branded entertainment - Short form category.


The sustainability video was produced for Metsä Fibre by Hube Helsinki and Rudolf Helsinki. The video was designed to highlight the message of responsible forest management in the form of a story. The video has been published in Finnish, English and Chinese.

Support our success and vote for Metsä Fibre's video here.
Remember to vote by Wednesday 20 October!


The Lovie competition is taking place for the eleventh time this year. The competition is named after the British Ada Lovelace. She is called the world's first computer programmer. Lovelace is an example of European innovation and creative excellence.

You can watch the video here:


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