Kaskinen mill's rebranded BCTMP pulp portfolio launched

Two new BCTMP brands with improved properties

​Metsä Board’s rebranded High Yield Pulp portfolio was officially launched at the start of 2018 through Metsä Fibre’s global sales network. The project was based on extensive customer discussions and the chance to simplify the pulp offering into two well-distinguished products. Botnia High Yield BULK offers high bulk and brightness to mainly printing and writing paper grades. Botnia High Yield TENSILE provides excellent tensile strength and brightness for tissue and speciality papers.



“BCTMP (bleached chemi-thermomechanical pulp) is more commonly known as HYP, High Yield Pulp. Yet choosing the right product might be tricky due to the complex naming. As HYP is a technical product, you really need to select the right product that fits your purpose,” says Kim Sjöholm, Manager, Technical Customer Service, Metsä Board Market Pulp.  

Kim Sjöholm, Botnia High Yield Pulps from Kaskinen

Kim Sjöholm, Manager, Technical Customer Service, Metsä Board Market Pulp

“Our aim with rebranding was to simplify the selection for our customers. We also wanted to further develop the properties of our Botnia-branded High Yield Pulp, as well as improve our customer service and supply chain,” Sjöholm says. The development project took most of 2017 and included open interaction with customers to better understand and meet their expectations for both the High Yield Pulp and our customers’ end product demands.


After rebranding, Metsä Board carried out a market audit to see how the newly branded pulp and services were received by customers.

“We were very pleased that the feedback rate was so high,” says Kenneth Hernberg, Vice President, Metsä Board Market Pulp. “And we want to thank everyone who participated in this audit, as it helps us to continue the development regarding both our products and services.

“From the audit, it was clear that customers really appreciate our consistent quality, for example, which has always been one of our superiorities,” he mentions. Other benefits customers said they value include cost efficiency and the ability to customise their own end products.

Kenneth Hernberg, Botnia High Yield Pulps from Kaskinen

Kenneth Hernberg, Vice President, Metsä Board Market Pulp

For printing and writing grades, the new Botnia High Yield BULK matches customer expectations for bulk, brightness and optical properties. For tissue and other speciality grades, Botnia High Yield TENSILE combines the right amount of strength, brightness and low coarseness.

“Customers also appreciate that Metsä Board has a long history of using BCTMP itself. We know from our experience how it behaves and works – and this experience gives us expertise as added value for our customers, when we discuss with them on how to get the best results using Botnia High Yield Pulps,” Hernberg continues.


“To create the new Botnia-branded product range, the project included substantial development to optimise our process for lean and agile pulp production,” says Timo Rissanen, Vice President of Kaskinen pulp mill, one of the largest and most modern BCTMP mills globally. Although the Kaskinen mill was established in 2005, Metsä Board has been producing BCTMP for decades as a strategic advantage.

Timo Rissanen, Botnia High Yield Pulps from Kaskinen

Timo Rissanen, Vice President of Kaskinen pulp mill

Today, the pulp mill consists of a debarking plant, power plant and fresh and waste water treatment system – and, uniquely for BCTMP, its own chemical recovery plant. Everything is built for the highest sustainability, with closed-loop water circulation and minimal waste. “In fact, we even treat the water for our neighbouring communities of almost 15,000 inhabitants,” Rissanen mentions.

He goes on to say that everything at the mill is run from one control room, which is very efficient: “We work with very little hierarchy. This leads to a fast, accurate process and smooth decision-making.”


“Our goal is to become the most trusted supplier of High Yield Pulp,” says Sjöholm. “We want our customers to know our pulp is fit for the purpose, quality and grades their own customers expect.”

Pulp is a service business. So Metsä is offering unique tools as an added-value service, such as refining audits and furnish simulations, to help customers to optimise their processes and products. This open cooperation has brought excellent results.

Sjöholm concludes, “We visit our customers on a regular basis and engage with their teams. For us, it’s key to show we produce the best possible pulp with the most consistent quality – and offer exceptional service support.”

Main control room from Kaskinen mill producing BCTMP pulps

Kaskinen main control room – the heart of the operations: All the operations  BCTMP production, power plant management, waste water treatment, water purification and chemical recovery are controlled from the recently renovated main control room. The information flows smoothly between the operations of different departments, earlier controlled from separate control rooms.

Related articles

  • Pulp sheets

    10/2019/ Metsä Fibre

    Customer feedback received – There is always room for improvement

    ​Metsä Fibre’s customers consider Metsä Fibre as a reliable supplier with even pulp quality.

    Read More
  • Forest and sky

    9/2019/ Pulp

    Plastic became a problem – is wood the solution?

    ​Plastic was once considered an irreplaceable material. Now plastic has become a problem to which we are frantically trying to find a solution. There is therefore plenty of demand for a biodegradable, bio-based and sustainably produced material.

    Read More
  • pulp fibre

    9/2019/ Metsä Fibre

    The pre-engineering of the Kemi bioproduct mill is progressing

    ​Metsä Fibre kicked off the pre-engineering project for the Kemi bioproduct mill in the spring of 2019. The project is now proceeding in terms of the environmental permit process, among other things.

    Read More
  • 9/2019/ Metsä Fibre

    Finnish forest management made an impression

    ​Metsä Fibre provides its customers with a service that lets them get to know a Finnish commercial forest up close. A Metsä Day visit is not only entertaining, but also educational, as it affords a glimpse into responsible forest management. 

    Read More
  • A sustainable circular economy needs efficient utilisation of side streams

    5/2019/ Metsä Fibre

    A sustainable circular economy needs efficient utilisation of side streams

    ​A comprehensive circular economy is incomplete without the bioeconomy. The bioeconomy can contribute in several ways to the circular economy, and this includes the utilisation of organic side and waste streams from forestry and the converting of these production side streams into value-adding products. Metsä Fibre has world-leading capabilities in this field.

    Read More
  • Our products sequester carbon throughout their life-cycles

    4/2019/ Sawn timber

    Our products sequester carbon throughout their life-cycles

    ​The high-quality and sustainable sawn timber we produce is used to a particularly high degree in end uses where the carbon remains sequestered in the wood for a period spanning decades or even a century.  Such end uses include various wood construction solutions and furniture.

    Read More
  • Finnish sawn timber is a sustainable choice

    4/2019/ Sawn timber

    Finnish sawn timber is a sustainable choice

    ​Thanks to sound forest management, Finland’s forests are growing by roughly 20 per cent more than they are being used. This is why Finnish sawn timber is a sustainable and resource-smart solution.

    Read More
  • We utilize the properties of northern wood

    4/2019/ Sawn timber

    We utilize the properties of northern wood

    ​Metsä Fibre possess solid and long-standing know-how in the conversion of northern softwood. We know our raw material and the opportunities it offers inside out. 

    Read More
  • Premium sawn timber from northern wood

    4/2019/ Sawn timber

    Premium sawn timber from northern wood

    ​Northern sawn softwood offers extremely advantageous strength qualities in relation to weight, due to which it is well-suited for use in load-bearing structures.  In terms of its appearance, northern wood is consistent, and it is easy to process and treat in the preferred manner. 

    Read More
  • Polar King project proceeds as planned

    3/2019/ Metsä Fibre

    Polar King project proceeds as planned

    ​If all preconditions are met, a new bioproduct mill will start up in Kemi during the year 2022. So far, the results of the prefeasibility study look promising. This was the encouraging message of a public event organised on December 18 in Kemi, where Metsä Fibre gave an update on the progress of the project to an audience of around 200.

    Read More
  • Metsä Fibre awarded with supplier excellence award in China

    3/2019/ Metsä Fibre

    C&S presents Metsä Fibre with supplier excellence award in China

    ​Metsä Fibre has received a Supplier Excellence Award from C&S, one of China’s major tissue producers, for being the company’s Partner in Excellence.

    Read More
  • 3/2019/ Pulp

    Innovative products from cellulose fibre

    ​Established in 2011, Chemarts is a Finnish collaboration between two Aalto University schools, the School of Chemical Engineering (CHEM) and the School of Arts, Design and Architecture (ARTS). At its heart, Chemarts is the study of bio-based materials and its main aim is to inspire young students from design and technical schools to get interested in wood-based fibres and to explore biomaterials together. Chemarts was also conceived to consider how design can be a strategic tool when developing new cellulose-based products or new materials.

    Read More
  • Partnership between Asia Symbol and Metsä Fibre is deepening

    3/2019/ Pulp

    Combining forces for a sustainable edge

    ​As demand for high-quality paper products in China and Asia increases, the partnership between Metsä Fibre and Asia Symbol is set to deepen.

    Read More
  • Metsä Spring together with Itochu are shaping the new textile fibre future

    3/2019/ Pulp

    Shaping the new textile fibre future

    ​Metsä Group’s innovation company, Metsä Spring, and the Japanese Itochu Corporation, have established a joint venture to build and operate a unique test plant. The hope is that this pilot will kick-start a new revolution in future ecological textile fibre production.

    Read More
  • Fresh fibre is helping to tackle the recycling challenge in China

    3/2019/ Metsä Fibre

    Fresh fibre to tackle recycling challenge

    ​Since mid-2017, China’s government has moved to ban a wide range of imported waste, from scrap metals to scrap paper, upending a recycling industry that had thrived since the mid-80s, transforming the world’s rubbish into usable materials when raw materials have been cost-prohibitive.

    Read More
  • Metsä FIbre participates in the Shanghai Pulp Week 2019

    3/2019/ Pulp

    Metsä Fibre participates in the Shanghai Pulp Week 2019

    Come and visit us on 20 March at Shanghai Pulp Week Annual Meeting or on 21 March at Hawkins Wright Shanghai Symposium.

    Read More
  • Antti Kiljunen and Risto E.J. Penttilä discuss business success factors under various scenarios.

    3/2019/ Metsä Fibre

    Possible worlds

    ​In an uncertain world, it can be helpful to prepare for various emerging outcomes. We asked Antti Kiljunen from Metsä Fibre and Risto E.J. Penttilä from the Nordic West Office consultancy firm to discuss business success factors under various scenarios.

    Read More
  • Metsa Fibre and Ahlstrom-Munksjo have unique safety collaboration in auditing

    2/2019/ Metsä Fibre

    Metsa Fibre and Ahlstrom-Munksjo have unique safety collaboration in auditing

    This is a unique form of collaboration among the Pulp and Paper industry with the target of promoting the safety work within the industry.

    Read More
  • The demand for quality paper products grows in China

    2/2019/ Pulp

    Paper-centric lifestyle

    ​As living standards in China rise, the demand for quality paper products grows.

    Read More
  • Sustainable pulp excellence, Asia, Harri Vertanen

    2/2019/ Metsä Fibre

    Sustainable excellence

    ​The year 2019 has started at full speed here in Shanghai, and I hope it will prove to be an excellent year for both us and our valued customers. As our CEO, Ismo Nousiainen, stated in the previous issue of Echo Magazine, we are focusing on excellence in our strategy.

    Read More
  • Metsä Fibre's logistics for pulp

    3/2019/ Metsä Fibre

    Reliable deliveries

    ​Metsä Fibre is the world’s leading supplier of bleached softwood market pulp, with an annual production capacity of around 3.25 million tonnes. Efficient and reliable logistics are a crucial part of the company’s pulp production chain. Some 62 per cent of the pulp produced by Metsä Fibre is exported.

    Read More
  • 1/2019/ Metsä Fibre

    For the forest

    The forests of Finland are satisfying a growing need for responsibly produced, renewable materials used in a wide variety of products. The Pro Nemus (“For the Forest”) visitor centre adjoining Metsä Fibre’s new bioproduct mill in Äänekoski provides an overview of the broad range of opportunities that the forest provides, with exhibits illustrating the bioproduct mill ecosystem, the products of the forest industry and the process of delivering them to customers around the world.

    Read More
  • 1/2019/ Pulp

    Metsä Spring and Itochu invest in test plant for wood-based textile fibres

    ​Metsä Group’s innovation company Metsä Spring Ltd. and Japanese Itochu Corporation have established a joint venture, investing approx. EUR 40 million in building and operating a test plant to demonstrate a new technology for converting paper-grade pulp into textile fibres.

    Read More
  • 1/2019/ Pulp

    Charting the customer experience

    Metsä Fibre’s annual RADAR customer satisfaction survey for its pulp and biochemical customers has been completed for 2018.

    Read More