Ismo Nousiainen
 
 
 

Sharpening the customer focus

Incoming Metsä Fibre CEO Ismo Nousiainen aims to make sure that customers can see the company’s values clearly realised in all of its operations.

11/2017 TEXT: TIMO NYKÄNEN, PHOTOS: SAMPO KORHONEN, METSÄ GROUP

After more than 15 years at the company, Ismo Nousiainen will take the helm as the new CEO of Metsä Fibre from the beginning of 2018. Nousiainen will assume this new role after formerly serving as SVP Production. He was already appointed deputy CEO of the company in August.

“I had already enrolled on a doctoral programme and was considering a career in research as the new millennium began, but I nevertheless decided to apply for the vacant post of recovery line operations engineer at the mill in Äänekoski where I had spent working summers during my student years,” Nousiainen says.

Advancing to the position of Head of Production at Äänekoski within a couple of years, he was appointed Mill Manager of the company’s Kemi mill in 2004, and from 2008 onwards he served as pulp business Production Manager based in Espoo.

“I have been fortunate in the sense that my duties here have always been challenging, interesting and engaging. The high points were times when our team managed to find effective solutions, and I have had many good conversations in the field that reinforced my view of our strong corporate culture and attitude of continuous improvement,” Nousiainen explains.

Bioproduct mill

Metsä fibre - A flexibly evolving enterprise

A great deal has come to pass in the global pulp business since the early days of Nousiainen’s career. For example, pulp imports into China have increased almost tenfold since the early 2000s. This also coincided with a decision at Metsä Fibre to adopt a business approach based on customer-focused processed management.

“Customer focus has become a cornerstone of the company’s operations and development. We have also managed to do an excellent job responding to requirements and trends in such fields as sustainable development, environmental performance and occupational health and safety. This has then in turn contributed to the competitiveness of our customers in these respects.”

He also feels that the sustained good condition of the company’s production facilities has been a fundamental factor in its success.

“Our softwood pulp manufacturing facilities are the best in the world in terms of technical age and output capacity. This helps to improve reliability of supply, which is naturally a crucial factor for our customers.”

Tissue paper

Good contacts within the group and the forest industry

Nousiainen feels that one of his strengths as CEO is that his previous duties have given him ample opportunity to get to know the company’s staff – and that they accordingly also now know him quite well.

“I think one good aspect of this company in general is that communications and discussions are straightforward at all levels. Good communication channels are essential for continually improving operations. We must similarly engage in active dialogue with our customers in order to remain aware of their current and future needs.”

“Customer focus has become a cornerstone of the company's operations and development.”


Nousiainen can expect a busy period in his new job getting to know the company’s customers, and sawmill business operations will also be an unfamiliar item on the desk of the incoming CEO. The Finnish sawmills of Metsä Group were incorporated into Metsä Fibre at the end of 2016 in order to optimise the prospects of finding industrial synergies between the pulp and sawn goods operations. Nousiainen will also seek to improve services in this respect to satisfy customer requirements more effectively.

pulp

A bioproduct mill to celebrate the centenary of Finnish independence

Metsä Fibre entered a new era this year on launching operations at the world’s first new generation bioproduct mill in August. Nousiainen finds it fitting that the largest investment in the history of the Finnish forest industry should be completed in the year when the nation celebrates its centenary as an independent country.

“The bioproduct mill represents a powerful demonstration that the forest industry has the capacity to evolve. Our versatile range of bioproducts specifically serves the megatrend towards responsible industry. The manufacturing operation is also entirely free of fossil fuels and self-sufficient in energy, with the plant generating two and a half times as much electric power as it requires to sustain its operations. We have also halved the environmental emissions of our production processes.”

Nousiainen feels that Metsä Fibre would do well to highlight its responsible product manufacturing and environmental efficiency throughout the supply chain, beginning with the aspect of sustainable forestry in which Finland has the world’s longest tradition.

recovery boiler

A partnership founded on values

Nousiainen will take charge of a well-maintained company with operations that are firmly established from the point of view of its customers, staff and owners. He will nevertheless be responsible for further improving Metsä Fibre to ensure that it continues to meet the needs of all stakeholders.

“I would like the customer to see our corporate values of reliability, co-operation, renewal and responsible profitability realised with increasing clarity in all of our operations. I think a partnership is something that must be earned on a daily basis, and it will only succeed through a strong foundation of values.”

Nousiainen stresses that a business can never be the finished article. An evolving operating environment also calls for continual enhancement of operations.

“I have called on our management team to consider the longer-term basis of our competitiveness and ways in which we might more effectively clarify our common goals. It is essential for the entire organisation to collaborate in pursuing the same objectives.”

CAMILLA WIKSTRÖM APPOINTED SVP PRODUCTION

As of 1 January 2018, Camilla Wikström – currently Mill Manager at the bioproduct mill in Äänekoski – will start as SVP Production of pulp business at Metsä Fibre. Taking on the task after newly appointed Metsä Fibre CEO Ismo Nousiainen, Wikström’s background is in product development, technical sales and production. She has worked for Metsä Fibre since 2002.

Camilla Wikström

“In my new position, I believe I will be able to make use of all my previous work experiences, combining knowledge about customer demands and leadership of a pulp mill. As Mill Manager, I have learned that the key elements of leadership are setting clear targets, assigning responsibility, following up on results and understanding that cooperation and committed personnel lead to successful results,” Wikström says.

The massive bioproduct mill project culminated this August, when the mill came into operation as planned, exactly on schedule and on budget. Wikström joined the project as Mill Manager in September 2015.

“This past two years has allowed me to further enhance my competence in overall project management. Besides a broad experience of working with customers, I consider disciplined leadership skills and the ability for prompt decision making as personal strengths when moving on to the new position. These qualities can also be implemented in everyday production.”

Wikström says she is looking forward to working with all Metsä Fibre mills, which promises to be an interesting learning experience.

“In my new position I plan to place special emphasis on the areas of safety, clear target setting, continuous follow-up of results and personnel competence. Target setting includes the principle of continuous improvement with regards to the quality of pulp, production, cost efficiency and sustainability.” 

Related articles

  • Antti Kiljunen and Risto E.J. Penttilä discuss business success factors under various scenarios.

    Issue 1/2019/ Markets

    Possible worlds

    ​In an uncertain world, it can be helpful to prepare for various emerging outcomes. We asked Antti Kiljunen from Metsä Fibre and Risto E.J. Penttilä from the Nordic West Office consultancy firm to discuss business success factors under various scenarios.

    Read More
  • Issue 1/2019/ Sustainability

    Innovative products from cellulose fibre

    ​Established in 2011, Chemarts is a Finnish collaboration between two Aalto University schools, the School of Chemical Engineering (CHEM) and the School of Arts, Design and Architecture (ARTS). At its heart, Chemarts is the study of bio-based materials and its main aim is to inspire young students from design and technical schools to get interested in wood-based fibres and to explore biomaterials together. Chemarts was also conceived to consider how design can be a strategic tool when developing new cellulose-based products or new materials.

    Read More
  • Partnership between Asia Symbol and Metsä Fibre is deepening

    Issue 1/2019/ Partners

    Combining forces for a sustainable edge

    ​As demand for high-quality paper products in China and Asia increases, the partnership between Metsä Fibre and Asia Symbol is set to deepen.

    Read More
  • Metsä Spring together with Itochu are shaping the new textile fibre future

    Issue 1/2019/ Sustainability

    Shaping the new textile fibre future

    ​Metsä Group’s innovation company, Metsä Spring, and the Japanese Itochu Corporation, have established a joint venture to build and operate a unique test plant. The hope is that this pilot will kick-start a new revolution in future ecological textile fibre production.

    Read More
  • Metsä Fibre's logistics for pulp

    Issue 1/2019/

    Reliable deliveries

    ​Metsä Fibre is the world’s leading supplier of bleached softwood market pulp, with an annual production capacity of around 3.25 million tonnes. Efficient and reliable logistics are a crucial part of the company’s pulp production chain. Some 62 per cent of the pulp produced by Metsä Fibre is exported.

    Read More
  • Fresh fibre is helping to tackle the recycling challenge in China

    Issue 1/2019/ Solutions

    Fresh fibre to tackle recycling challenge

    ​Since mid-2017, China’s government has moved to ban a wide range of imported waste, from scrap metals to scrap paper, upending a recycling industry that had thrived since the mid-80s, transforming the world’s rubbish into usable materials when raw materials have been cost-prohibitive.

    Read More
  • Arja Suominen discusses the meaning of trust in Finland

    Issue 1/2019/ Voice

    A nation built on trust

    ​The expression “let’s shake on it” goes to the heart of what it means to be Finnish. We are a nation built on trust. Our word is our bond, and oral agreements may well be binding in a legal sense. We say what we mean, committing ourselves to the settled undertaking and making sure that it progresses systematically.

    Read More
  • The demand for quality paper products grows in China

    Issue 1/2019/ Markets

    Paper-centric lifestyle

    ​As living standards in China rise, the demand for quality paper products grows.

    Read More
  • Sustainable pulp excellence, Asia, Harri Vertanen

    Issue 1/2019/ Voice

    Sustainable excellence

    ​The year 2019 has started at full speed here in Shanghai, and I hope it will prove to be an excellent year for both us and our valued customers. As our CEO, Ismo Nousiainen, stated in the previous issue of Echo Magazine, we are focusing on excellence in our strategy.

    Read More
  • Issue 2/2018/ Sustainability

    For the forest

    The forests of Finland are satisfying a growing need for responsibly produced, renewable materials used in a wide variety of products. The Pro Nemus (“For the Forest”) visitor centre adjoining Metsä Fibre’s new bioproduct mill in Äänekoski provides an overview of the broad range of opportunities that the forest provides, with exhibits illustrating the bioproduct mill ecosystem, the products of the forest industry and the process of delivering them to customers around the world.

    Read More
  • Issue 2/2018/

    Metsä Spring and Itochu invest in test plant for wood-based textile fibres

    ​Metsä Group’s innovation company Metsä Spring Ltd. and Japanese Itochu Corporation have established a joint venture, investing approx. EUR 40 million in building and operating a test plant to demonstrate a new technology for converting paper-grade pulp into textile fibres.

    Read More
  • Issue 2/2018/

    Charting the customer experience

    Metsä Fibre’s annual RADAR customer satisfaction survey for its pulp and biochemical customers has been completed for 2018.

    Read More
  • Issue 2/2018/

    Progress in the Polar King project

    ​A renovation project launched in May by Metsä Fibre at its pulp mill in Kemi, northern Finland, has entered a preliminary study stage that will continue until summer 2019.

    Read More
  • Towards the best reliability, Mikael Lagerblom

    Issue 2/2018/ Voice

    Towards the best reliability

    ​Metsä Fibre’s vision is that our customers value us as their preferred supplier for high-quality bioproducts and services that create added value for their business. The vision is based on reliability– reliability as in being a trustworthy partner or as in performing consistently well. As we all know, trust is something that needs to be earned.

    Read More
  • Maria Laamanen talks about plastic

    Issue 2/2018/ Voice

    A trendy tote bag heralds the twilight of the plastic era

    ​Let me begin with a confession. I feel slightly ashamed to walk around downtown Helsinki with a plastic carrier bag nowadays, and if my shopping is small enough, then I fold up the bag and hide it under my arm. Plastic carrier bags have become rather embarrassing.

    Read More
  • Systematic development of pulp mills

    / Solutions

    Systematic development of pulp mills

    ​The uptimes of all of Metsä Fibre's pulp mills are considered to be excellent as a result of effective predictive maintenance and correctly timed investments. Reliability, delivery consistency and consistent quality are ensured through long-term life-cycle planning.

    Read More
  • James Cropper supplies custom-made paper products to many brands and designers

    Issue 2/2018/ Partners

    A special relationship built over 100 years

    ​In 1845, James Cropper founded a paper manufacturing company bearing his name. Today, this prestigious paper innovator is globally renowned for supplying distinct, custom-made paper products to many of the world’s leading brands and designers. The company, carefully stewarded by 6 generations of the Cropper family, is committed to the highest standards of sustainability and was one of the first in the UK to import the special chemical pulp from what is today Metsä Fibre.

    Read More
  • Brian McClay discusses the potential of pulp

    Issue 2/2018/ Markets

    Pulp potential

    ​China continues to drive the global pulp business, an industry offering huge opportunities with regards to sustainability, says Brian McClay.

    Read More
  • Intelligent fibre

    Issue 2/2018/ Sustainability

    The future will be made of bio-based products

    ​To tackle the widely-recognized global challenges, such as scarcity of resources and harmful plastic waste in oceans, the European Commission has adopted a plastic strategy with the aim to accelerate the transition to more circular economy and at the same it is updating its bioeconomy strategy to promote the use of renewable raw materials and bio-based products. Can the EU, with the innovations of companies like Metsä Fibre, find a more sustainable solution and lead the world toward lasting change?

    Read More
  • Sustainable pulp production as cornerstone of circular economy

    Issue 2/2018/ Sustainability

    A strong circular economy needs efficient and sustainable production

    ​Delivering increasingly efficient and sustainable production processes represents an important driver of Metsä Fibre’s operations. Implementing these advanced pulp production technologies offers essential benefits to both circular economy and bioeconomy ecosystems. Metsä Fibre’s state-of-the-art Äänekoski bioproduct mill represents a textbook example of efficient and sustainable production at work.

    Read More
  • Collaboration with Lappeenranta University

    Issue 2/2018/ Partners

    Dialogue for greater wisdom

    ​Collaboration with educational and research institutions is helping Metsä Fibre to gain a broader understanding of natural phenomena and future technologies, and to reach leading professionals in the field. We met up at Lappeenranta University of Technology to discuss the goals and benefits of partnership.

    Read More
  • Ismo Nousiainen presenting new strategic objectives

    Issue 2/2018/ Voice

    Pursuing excellence

    In line with its strategic objectives, Metsä Fibre is increasingly focusing on strengthening customer relationships, improving performance, developing its personnel and building the capacity to regenerate, says CEO Ismo Nousiainen.

    Read More
  • Metsä Fibre Mill Managers presented, Rauma mill

    / Solutions

    A strong quartet

    ​We asked all of Metsä Fibre’s Mill Managers to describe the areas of expertise of their units and their own personal strengths.

    Read More
  • Kaskinen mill's rebranded BCTMP pulp portfolio launched

    / Solutions

    Two new BCTMP brands with improved properties

    ​Metsä Board’s rebranded High Yield Pulp portfolio was officially launched at the start of 2018 through Metsä Fibre’s global sales network. The project was based on extensive customer discussions and the chance to simplify the pulp offering into two well-distinguished products. Botnia High Yield BULK offers high bulk and brightness to mainly printing and writing paper grades. Botnia High Yield TENSILE provides excellent tensile strength and brightness for tissue and speciality papers.

    Read More

Most popular articles

  • Issue 1/2018/ Sustainability

    New combination certificate covers all Metsä Fibre operations

    ​Metsä Fibre’s aim of continuously improving its operations is supported by certified control and management systems, related to quality, the environment, energy efficiency and safety. The systems enable, for example, tracking the origin of the wood raw material and following the logistics chain.

    Read More
  • Paptic

    Issue 1/2018/ Partners

    Replacing plastics

    ​Paptic is a biobased, recyclable and renewable next generation packaging material made of sustainable wood fibre. Developed by a Finnish start-up company of the same name, Paptic is suitable for uses where plastic films have previously been the only alternative.

    Read More
  • Song

    Issue 1/2018/ Markets

    Eastern horizons

    ​Introducing Wangqiu Song – Metsä Group’s recently recruited SVP, Asia and China – and his unique perspectives on both the Finnish and Asian pulp businesses. 

    Read More
  • FibreOnline

    Issue 1/2018/ Solutions

    Building 24/7 customer service – together

    ​Based on customer feedback and a user research project, Metsä Fibre has completely revamped their online services. Today, these services have become a holistic tool where customers can find everything they need and even download certifications to pass on to their customers. It’s all in one place – online – easily accessed 24/7 at the push of a button.  

    Read More
  • Ismo Nousiainen

    Issue 1/2018/ Voice

    Pursuing excellence

    ​The business environment continually changes, and company operations must accordingly evolve to keep pace. There is always room to improve, and always an imperative to do so. Regeneration and continual improvement are no longer a choice, but a necessity and a condition for surviving in the modern era. 

    Read More
  • mill

    Issue 1/2018/ Solutions

    RFID pulp delivery tracking

    ​RFID (Radio Frequency Identification) is an identification technology that enables efficient and reliable real time tracking of pulp deliveries. Every pulp unit leaving a Metsä Fibre mill automatically includes RFID tags that help to ensure deliveries and minimise consignment errors.

    Read More
  • technology

    Issue 1/2018/ Voice

    A digital revolution

    ​Technological trends arising from digitalisation, such as IoT, artificial intelligence and data analytics, are having a major impact on society, the world of work and the business operations of Metsä Fibre.

    Read More
  • Äänekoski

    / Sustainability

    Key Customer Event showcases sustainable forest management

    ​Running through May 23-25, Metsä Fibre organised a Key Customer Event in and around Äänekoski, the site of its new bioproduct mill, inviting international clients to Central Finland.

    Read More
  • Kate Stone

    Issue 1/2018/ Voice

    Print is dead, long live print

    ​Print is the most pervasive human interface: we write on it, read it, wear it, sit on it and even eat from it!

    Read More
  • campfire

    Issue 1/2018/ Sustainability

    On a journey of sustainability

    Common sustainability goals bring industry operators together for a memorable event.

    Read More
  • Li Na

    Issue 1/2018/ Partners

    Shared values strengthen cooperation

    ​Li Na, Vice Chairman of the Chinese Sun Paper company, says that Metsä Fibre’s strong brand reputation, core values and product quality form the basis of a solid partnership.

    Read More
  • Äänekoski

    Issue 1/2018/

    Metsä Spring plans textile fibre production

    ​Metsä Group has established a new innovation company, Metsä Spring Ltd.

    Read More
  • employee

    Issue 1/2018/

    Appointments at Metsä Fibre's mills

    ​New appointments at Metsä Fibre's mills announced.

    Read More
  • Kemi mill

    Issue 1/2018/

    Prefeasibility study launched on renewal of Kemi pulp mill

    ​Metsä Fibre has launched a prefeasibility study on the renewal of its pulp mill in Kemi, with the option of either replacing the current mill or extending its life cycle.

    Read More
  • Sustainable wood supply as cornerstone of circular economy

    / Sustainability

    An efficient circular economy needs a sustainable supply chain

    ​Delivering an increasingly sustainable supply chain represents a fundamental cornerstone of Metsä Group’s forestry operations. Enhancing efficiencies, as well as implementing stricter environmental and ecological measures in sustainable forest management, have a considerable impact on how the group adds to the circular economy.

    Read More
  • Kate Stone

    / Solutions

    Making paper magical

    ​Any printed item can be given a digital soul by adding touch, connectivity and data, says Dr Kate Stone.

    Read More
  • Metsä Fibre Mill Managers presented, Rauma mill

    / Solutions

    A strong quartet

    ​We asked all of Metsä Fibre’s Mill Managers to describe the areas of expertise of their units and their own personal strengths.

    Read More
  • Kaskinen mill's rebranded BCTMP pulp portfolio launched

    / Solutions

    Two new BCTMP brands with improved properties

    ​Metsä Board’s rebranded High Yield Pulp portfolio was officially launched at the start of 2018 through Metsä Fibre’s global sales network. The project was based on extensive customer discussions and the chance to simplify the pulp offering into two well-distinguished products. Botnia High Yield BULK offers high bulk and brightness to mainly printing and writing paper grades. Botnia High Yield TENSILE provides excellent tensile strength and brightness for tissue and speciality papers.

    Read More
  • Collaboration with Lappeenranta University

    Issue 2/2018/ Partners

    Dialogue for greater wisdom

    ​Collaboration with educational and research institutions is helping Metsä Fibre to gain a broader understanding of natural phenomena and future technologies, and to reach leading professionals in the field. We met up at Lappeenranta University of Technology to discuss the goals and benefits of partnership.

    Read More
  • Sustainable pulp production as cornerstone of circular economy

    Issue 2/2018/ Sustainability

    A strong circular economy needs efficient and sustainable production

    ​Delivering increasingly efficient and sustainable production processes represents an important driver of Metsä Fibre’s operations. Implementing these advanced pulp production technologies offers essential benefits to both circular economy and bioeconomy ecosystems. Metsä Fibre’s state-of-the-art Äänekoski bioproduct mill represents a textbook example of efficient and sustainable production at work.

    Read More
  • Maria Laamanen talks about plastic

    Issue 2/2018/ Voice

    A trendy tote bag heralds the twilight of the plastic era

    ​Let me begin with a confession. I feel slightly ashamed to walk around downtown Helsinki with a plastic carrier bag nowadays, and if my shopping is small enough, then I fold up the bag and hide it under my arm. Plastic carrier bags have become rather embarrassing.

    Read More
  • Brian McClay discusses the potential of pulp

    Issue 2/2018/ Markets

    Pulp potential

    ​China continues to drive the global pulp business, an industry offering huge opportunities with regards to sustainability, says Brian McClay.

    Read More
  • Intelligent fibre

    Issue 2/2018/ Sustainability

    The future will be made of bio-based products

    ​To tackle the widely-recognized global challenges, such as scarcity of resources and harmful plastic waste in oceans, the European Commission has adopted a plastic strategy with the aim to accelerate the transition to more circular economy and at the same it is updating its bioeconomy strategy to promote the use of renewable raw materials and bio-based products. Can the EU, with the innovations of companies like Metsä Fibre, find a more sustainable solution and lead the world toward lasting change?

    Read More
  • James Cropper supplies custom-made paper products to many brands and designers

    Issue 2/2018/ Partners

    A special relationship built over 100 years

    ​In 1845, James Cropper founded a paper manufacturing company bearing his name. Today, this prestigious paper innovator is globally renowned for supplying distinct, custom-made paper products to many of the world’s leading brands and designers. The company, carefully stewarded by 6 generations of the Cropper family, is committed to the highest standards of sustainability and was one of the first in the UK to import the special chemical pulp from what is today Metsä Fibre.

    Read More
  • Towards the best reliability, Mikael Lagerblom

    Issue 2/2018/ Voice

    Towards the best reliability

    ​Metsä Fibre’s vision is that our customers value us as their preferred supplier for high-quality bioproducts and services that create added value for their business. The vision is based on reliability– reliability as in being a trustworthy partner or as in performing consistently well. As we all know, trust is something that needs to be earned.

    Read More
  • Issue 2/2018/ Sustainability

    For the forest

    The forests of Finland are satisfying a growing need for responsibly produced, renewable materials used in a wide variety of products. The Pro Nemus (“For the Forest”) visitor centre adjoining Metsä Fibre’s new bioproduct mill in Äänekoski provides an overview of the broad range of opportunities that the forest provides, with exhibits illustrating the bioproduct mill ecosystem, the products of the forest industry and the process of delivering them to customers around the world.

    Read More
  • Systematic development of pulp mills

    / Solutions

    Systematic development of pulp mills

    ​The uptimes of all of Metsä Fibre's pulp mills are considered to be excellent as a result of effective predictive maintenance and correctly timed investments. Reliability, delivery consistency and consistent quality are ensured through long-term life-cycle planning.

    Read More
  • Issue 2/2018/

    Metsä Spring and Itochu invest in test plant for wood-based textile fibres

    ​Metsä Group’s innovation company Metsä Spring Ltd. and Japanese Itochu Corporation have established a joint venture, investing approx. EUR 40 million in building and operating a test plant to demonstrate a new technology for converting paper-grade pulp into textile fibres.

    Read More
  • Issue 2/2018/

    Progress in the Polar King project

    ​A renovation project launched in May by Metsä Fibre at its pulp mill in Kemi, northern Finland, has entered a preliminary study stage that will continue until summer 2019.

    Read More
  • Issue 2/2018/

    Charting the customer experience

    Metsä Fibre’s annual RADAR customer satisfaction survey for its pulp and biochemical customers has been completed for 2018.

    Read More
  • Ismo Nousiainen presenting new strategic objectives

    Issue 2/2018/ Voice

    Pursuing excellence

    In line with its strategic objectives, Metsä Fibre is increasingly focusing on strengthening customer relationships, improving performance, developing its personnel and building the capacity to regenerate, says CEO Ismo Nousiainen.

    Read More
  • Arja Suominen discusses the meaning of trust in Finland

    Issue 1/2019/ Voice

    A nation built on trust

    ​The expression “let’s shake on it” goes to the heart of what it means to be Finnish. We are a nation built on trust. Our word is our bond, and oral agreements may well be binding in a legal sense. We say what we mean, committing ourselves to the settled undertaking and making sure that it progresses systematically.

    Read More
  • The demand for quality paper products grows in China

    Issue 1/2019/ Markets

    Paper-centric lifestyle

    ​As living standards in China rise, the demand for quality paper products grows.

    Read More
  • Sustainable pulp excellence, Asia, Harri Vertanen

    Issue 1/2019/ Voice

    Sustainable excellence

    ​The year 2019 has started at full speed here in Shanghai, and I hope it will prove to be an excellent year for both us and our valued customers. As our CEO, Ismo Nousiainen, stated in the previous issue of Echo Magazine, we are focusing on excellence in our strategy.

    Read More
  • Metsä Spring together with Itochu are shaping the new textile fibre future

    Issue 1/2019/ Sustainability

    Shaping the new textile fibre future

    ​Metsä Group’s innovation company, Metsä Spring, and the Japanese Itochu Corporation, have established a joint venture to build and operate a unique test plant. The hope is that this pilot will kick-start a new revolution in future ecological textile fibre production.

    Read More
  • Partnership between Asia Symbol and Metsä Fibre is deepening

    Issue 1/2019/ Partners

    Combining forces for a sustainable edge

    ​As demand for high-quality paper products in China and Asia increases, the partnership between Metsä Fibre and Asia Symbol is set to deepen.

    Read More
  • Issue 1/2019/ Sustainability

    Innovative products from cellulose fibre

    ​Established in 2011, Chemarts is a Finnish collaboration between two Aalto University schools, the School of Chemical Engineering (CHEM) and the School of Arts, Design and Architecture (ARTS). At its heart, Chemarts is the study of bio-based materials and its main aim is to inspire young students from design and technical schools to get interested in wood-based fibres and to explore biomaterials together. Chemarts was also conceived to consider how design can be a strategic tool when developing new cellulose-based products or new materials.

    Read More
  • Metsä Fibre's logistics for pulp

    Issue 1/2019/

    Reliable deliveries

    ​Metsä Fibre is the world’s leading supplier of bleached softwood market pulp, with an annual production capacity of around 3.25 million tonnes. Efficient and reliable logistics are a crucial part of the company’s pulp production chain. Some 62 per cent of the pulp produced by Metsä Fibre is exported.

    Read More
  • Fresh fibre is helping to tackle the recycling challenge in China

    Issue 1/2019/ Solutions

    Fresh fibre to tackle recycling challenge

    ​Since mid-2017, China’s government has moved to ban a wide range of imported waste, from scrap metals to scrap paper, upending a recycling industry that had thrived since the mid-80s, transforming the world’s rubbish into usable materials when raw materials have been cost-prohibitive.

    Read More
  • Antti Kiljunen and Risto E.J. Penttilä discuss business success factors under various scenarios.

    Issue 1/2019/ Markets

    Possible worlds

    ​In an uncertain world, it can be helpful to prepare for various emerging outcomes. We asked Antti Kiljunen from Metsä Fibre and Risto E.J. Penttilä from the Nordic West Office consultancy firm to discuss business success factors under various scenarios.

    Read More